Email Marketing Tips
- You are expecting it, and looking forward to receiving the information.
- You are a fan of the sender and want to read what they have to offer or provide you.
- Or the email is entertaining, shocking or something else which grabs your attention.
Get started with our Free Email Marketing Tips. Lets take a look @ a few key elements to consider:
Your From Lines
This is your name or email address your receiver sees when your email arrives in their inbox. Before your subject line. Our recommendation is to use your Brand (Company Name) and preferably choose one which is hosted at your domain name. If you use individuals who work for your Company and they leave, your established branding leaves with them and this can be damaging.
In addition you want your from line to be long enough to represent your brand, but not so long that recipients won’t be able to see the entire from line.
It is not uncommon to see from lines with “do not reply” who would do this? A Business obviously not wanting to build relationships with their potential clients. One of the many benefits of email marketing is having the ability to create trust and relationships.
Your subject line must be given careful consideration. This will either entice the receiver to open or delete the message. The purpose of the subject line is to describe the contents of the email and secondly to get it opened. Encouraging open rates could be more successful by offering a discount, free product offer or the fact that they are familiar with your brand.
Use Social Proofing, get to the point, introduce how to, ask a question, create an urgency by including deadlines.
When using email marketing you want to also make the most of the Real Estate space available in your emails and using email signatures is one of those ways. In your email signature you can include your own actual signature, include the name of your Company, url links to your website, blogs, facebook pages, twitter, gplus, pinterest, linkedIn. This creates another way for your clients to stay up to date with what your Company is achieving and allows another mechanism for interaction with your brand.
Email Marketing is a key element to your success at building a successful web business. The fact is when you are starting out online, your main focus is to build your list. Once you have built a list of subscribers it is then through email marketing that you can introduce your subscribers to products and services they may be interested in. So in order to be in a position to promote through email marketing you will need to take into consideration the 3 key email marketing tips we have outlined in this post for you.
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