How To Create Infographics That Don’t Suck
So you are keen to start using Infographics in your Digital Marketing Campaigns to drive organic traffic to your website. That’s great, but do you have the money to get your infographics created for you to use blog posts and social media updates?
Do you know that the cost to get an infographic created starts at $1,000.00 and upwards. Pretty ferkin expensive if you ask me, and I’m not prepared to fork out that sort of coin for an image.
So before we dive into how to create infographics that don’t suck, it is relevant that I show what you need to get done before you even think about the designing of your infographic.
1. Topic Subject
What is your infographic going to be about? This is just like choosing the title for a blog post.
You need a subject topic to write about, and then you need to come up with a headline that is going to get noticed. Think about the content that you currently write about. Is your blog about social media, traffic generation strategies, marketing, business tips and advice? Whatever your blog is about will be your starting point to choose the topic subject.
Once you have decided your topic subject, we then move onto the headline. The headline is the first thing that someone will see. You need a headline that inspires someone to click on the blog post to see the infographic. We want this infographic to be shared by everyone. The more shares of your infographic the more traffic back to your blog or website.
2. Data Intelligence
You need to design your infographic with data intelligence information. And this information must be factoral. True! So there is going to be research which needs to be completed.
So that mean’t research for my blog “How To Create Infographics That Don’t Suck”.
Take a look at what I found whilst conducting my data intelligence.
Source Infographics World there was a significant increase in the use of Infographics in 2014 compared to 2013. 62% of companies surveyed by Content Marketing Institute used infographics in 2014 (compared to just half in 2013), with another 26% expressing intentions of using infographics for the first time in 2015. That alone shows a substantial growth in the use of Infographics being used in digital marketing.
This Infographic defines the effectiveness of using in Infographics in your marketing campaigns.
Infographic by: Market Domination Media
Now that you have your data intelligence it’s time to think about the design.Tip take a look at few Infographics in your market place for inspiration.
Give consideration to the following elements:
# Use white space, but not too much.
# Make the design easy on the eye.
# Use a mix of a couple of different fonts.
# Use shapes and icons.
# Use colour that blend well together.
# Mix up the font types.
But don’t go over board. The aim is for your reader to be able to see and digest the information you have put together on your Infograhpic. So it is important to keep it simple.
But my all out personal favourite is Canva they have free versions of Infographic templates that you can work with. I think this is a great option especially if you are just starting out with creating Infographics.
Take your time with when producing your Infographic and play around with the elements. You could even design a few examples and run by them by your friends, family and business associates to see which design appeals the most.
Make sure you have fun with the creativity process and put your own personality into the design.
Tip = Make sure you include the url link in your Infographic so you can drive traffic back to your website or blog. The link should be placed at the bottom of the Infographic!
Now let’s start promoting this bad ass Infographic that you have made like a boss.
This is not about just posting this Infographic on your blog, we want this thing to go viral. So how do we achieve this?
# Blog (dah), but make sure that your blog has social media sharing buttons. The more shares the more traffic. It’s the name of the game.
# Pinterest. Largest Pinboard on the Internet. Don’t forget group boards as well. Laser target your ideal audience.
# Facebook. Post on your Facebook business page and ask your fans to share, comment and like. You could also consider using Facebook advertising.
# Twitter. Don’t just tweet once, schedule at least 6 tweets using different calls to action to the same blog post url over the course of the day. Make this work while you are asleep. Most Bloggers do not harness the power of setting up schedule retweets to the same url. Damn shame, missing out on a lot of free traffic.
# Instagram. Take advantage of getting this Infographic to go viral.
# Reddit, and Stumbleupon
# Blogger outreach. Email bloggers in your niche market. Bloggers are always on the look out for new content. And you never know your luck, your Infographic could be shared and hence drive traffic back to your website or blog.
# Finally take a tip out from Neil Patel from Quicksprout and make your Infographic embeddable. This allows others to take your Infographic code and paste it onto their website or blog post. Imagine how much traffic this will generate.
# I don’t want to create my own Infographics. I hear what ya sayin! Would you believe me if I told you that you could generate traffic to your website and blog by curating other industry professionals Infographics? Well you can!
The process is quite easy.
# Go to Google images and punch in your keyword + infographic ” how to create + infographics”
Scroll through and check the results, you will be amazed at the number of Infographics that can be found. You will need to make sure that the Infographic has the embed code so you can take this code and embed this on your blog or website. You must make sure that you link to the original Infographic and give credit to the site owner.
Find one that you would like to curate and create your blog post around the information on the Infographic.
So I hope that you can see how to create Infographics that don’t suck will help you spice up your blogs, give you the opportunity to put your own style and creativity to work. But much more importantly understand that incorporating Infographics into your digital marketing strategy will help you drive organic traffic to your site.
Now over to you. Have you used Infographics or designed Infographics? If so what sort of luck and results have you achieved?