Search Engine Optimization Tutorial Is Hotter Than Nicki Minaj
Do you think Search Engine Optimization is a subject that is hotter than Nicki Minaj? Well you betta believe it.
We all need our Online Web Business to rank and dominate the search engines, but the underlining question is how do we do it? All Nicki Minaj has to do is shape up her new body and she can be on page 1 of Google, so what about us?
Firstly here comes a slap give up on trying to be on Page 1 of Google and focus on ranking your Business website. So in this post I’m going to outline exactly how you should focus your efforts when it comes to search engine optimization. This search engine optimization tutorial will outlay the exact steps you need to take.
1. Keyword Research.
We need to start this with a few questions. Firstly what is size of your target audience and secondly how much demand is out there for your products and services.
We define this by how many people are in your market audience and are they prepared to buy from you and your business.
Firstly head on over to Google Keyword Tool and sign in or sign up if you don’t already have an account.
I like to use an example to illustrate because this helps you understand the process. For this example I will use “Internet Business”. I will target the United States and Canada, my language setting will be English and I will include words that are “only closely related to my search term”.
The results 1,300 monthly searches and the competition is high. That equates to an extra 1,300 visitors to your website or potentially 1,300 additional revenue income streams per month.
So that is how we conduct our research, I must also point out that you need to also check the other keywords that Google Keyword Tool recommends as these are variances that you can use to help you come up with content and ideas.
2. What Is the CPC Worth?
CPC if you are not sure is “cost per click”. If our goal was to rank on page 1 of Google we need to know how much it is going to cost us to arrive at that position together with the number clicks we will get together with conversions
To do this we want to plan our campaign and get more insight into the keyword/s that we are targeting. Head back to the Google Keyword Tool and click on “Get click and cost performance forecasts”
We then want to search the keyword with a broad search, phrase search and exact search.
Broad search = Internet Business, Phrase search = “Internet Business” and Exact search = [Internet Busienss]
Then we need to set our bid amount, which I have put in as $99.00. Why? I want to know exactly how much it is going to cost to rank on page 1 of Google for the keyword in additional to the actual number of clicks we can expect.
You can see from the results we could expect between 40-49 clicks and be on page 1 ranked at position 1.23-1.5, but your right who in their right mind would pay $99 for a click. I’m hearing ya!
Now the take away is that the keyword “Internet Business” is a pretty generic market, and to rank for that keyword alone would be an absolute mission, why?
There are many variances but basically to rank for a market as a whole will depend on how competitive your niche is, what price point you sell your products and services for together with how well your website is at converting website traffic into visitors and then paying clients.
But please don’t give up yet!
3. Long Tail Keywords
Now we know that the keyword “Internet Business” is generic so let’s take a look at the search results outside of Google keyword tool. And again we’ll compare the broad search, phrase search and the exact search results.
“Internet Business” Search Results = 5,050,000 results
[Internet Business] Search Results = 1,920,000.00
The above numbers are quite staggering. That’s why it is so much easier to rank for long tail keywords.
Google gives us a helping hand by providing, other searches that are related to our keyword.
Now you can expand this further, by adding locations or adding action verbs that people may use when searching google. Such as using the term “how to” in front of the keyword, or “what is”
This will give you another gold mind of long tail keywords that you can try to rank for. Remember longer tail keywords are easier to rank for, then generic or short keywords.
We need to keep our friends close, but our enemy closer. So we need to know what type of keywords our competitors are ranking for! We can also use Google Keyword Tool to give us the insights, all you need to do is type their url for the website into the “your landing page” and hit get ideas. This will give you an indepth insight to what keywords your competitors rank for.
Do you think you could rank better? Just take a look at their website and the type of content produced and do it better!
Also take the time to put the url in for your own website to see what keywords you can rank for. Not many Internet Business owners even consider looking at their own website. (This is a no brainer tactic).
5. Contributing Factors
There are other factors when it comes to our search engine optimization tutorial which may be out of your control regarding your website and they are:
- How big your site is.
- Number of quality back links.
- Page rank.
- Age of your domain.
- Social Media Ranking.
- Content creation and distribution.
Essentially these are things your website gains over time.
6. Google Analytics
Google analytics is a power weapon when it comes to getting detailed information about how your website is performing.
In particular you get indepth insights into where your traffic is coming from and what keywords you are ranking for.
If you don’t have google analytics installed on your website this is an issue you need to address immediately. You can make the whole process easy by using the Yoast wordpress plugin to do the job for you.
7. SEO Beginners
Now that we have covered the fundamental principals, let’s take a look at the SEO side of the coin for beginners.
All you really need is to understand how people are searching on google, and google being the major search engine that pretty much is used by everyone.
Someone will type their search query into google and google will provide the most relevant matches to the search term query.
The objective for our Web Business is to be at the front of those queries, that are specific to what our Internet Business provides. At the end of the day it will always be about the searcher.
So you must align your content to provide the solution to the problems that people are searching online to find. Then back this by adding value to that niche your business is in.
Download Googles SEO Starter Guide this guide will give you a thorough guide on how you can optimize your website for seo. If this is completely over your head, then make sure that you get your Web Master to implement anything that may be missing.
The lifeline of our web business is traffic. There are simply 3 types of traffic:
- Referral, and
- Search engines.
The heading makes it obvious this means either someone will type your website url in their web browser to access your site, or it has been book marked. Trucks loads of direct traffic is wonderful because it means your website visitor knows who you are, they accept you as an authority in your niche, they want to learn from you, they trust you and at the end of the day they are more likely to purchase your products and services.
The other great news about direct traffic is that you are not dependent on the search engines to drive the traffic to your site. All you need to do is keep producing valuable content and you will see growth.
Because you are working on your site a lot, you want to make sure that you exclude your ip address in google analtyics and also do this for anyone that you hire to work on your site. Why would you do this? Because google analtyics will count your ip address together with your virtual assistance when calculating direct traffic source.
This is how google analytics tracks visitor that arrive at your website through other sources, note that this does not include social media platforms that you use.
There are 2 types of search engine results, paid and organic. See the example below:
I often get asked am I better to try and build traffic to my website through organic search results or use paid advertising. And the answer to that question is really dependant on many factors, but at the end of the day it needs to be about the objective and goals you have for your Internet business so I find it a hard question to answer without having all the information to hand.
I try to promote bizlabonline a lot through organic search and most of my marketing efforts start with the following strategies.
- Topic or subject that I wish to cover.
- Research and in particular keyword research. Which I have covered. Go after the long tail keywords.
- The target audience.
- Proposed lenght of the content including text, images, videos etc.
- I try to think like the person who would be searching for you content.
- Time management and time frame.
- Content distribution channels.
Once I have completed an article I post it to all my social media platforms using Hootsuite. And I also post copies of blogs to LinkedIn Publishing platform.
So there you have it in a nutshell my search engine optimization tutorial. It is a pretty intense subject to cover, but I hope that I have been able to shed a little more light on the subject for you and that this information will help you.
Do you have anything that you can offer that may help our audience better improve their search engine optimization? If so we’d love to hear from you.