The Top 8 Of What’s Trending In Digital Marketing
We are going to expose what’s trending in Digital Marketing by the top influencers in the Internet and Social Media Marketing world.
# 1. How To Optimize Your Social Profiles For Search
Do you know where to use keywords in your social profiles?
In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.
# 2. Google Brings Youtube Trueview Campaigns Into The Adwords Fold
Search Engine Land gives a overview of on how video campaigns can now be managed with within the main Adwords interface alongside search, display and shopping campaigns.
# 3. Global Marketing Growth Hacks
Hubspot going Global, 22 Growth Hacks & Resources for International Expansion
For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.
# 4. How To Create High Converting Landing Pages
Jeff Bullas.com has hands down in this post covered the essentials on how to create high converting landing pages. A must read. Landing pages that are critical element to the success of your Internet Business.
# 5. SEO For E-commerce Websites
Search Engin Watch.com have a great post on how to improve SEO for e-commerce websites.
When dealing with an e-commerce website, there are several things that you’ll want to pay particularly close attention to in terms of SEO.
Your WordPress website is not going to have the same challenges as your IBM Websphere website. With e-commerce, you are dealing with a litany of areas where things can go wrong. Hopefully this column will help you avoid some of the pitfalls that often come from trying to optimize for e-commerce.
Keep in mind that this is not an exhaustive list of everything to watch for in the SEO of an e-commerce website, but these elements just happen to represent some of the more common things that I’ve come across.
# 6. 10 Easy To Use Tools For Creating Animated Images and Videos
Here we go again Hubspot.com providing a great article on resources you can use to create animated images and videso for your blog and website.
# 7. 5 Copywriting Hacks To Give Your Business A Boost
Brandon Turner is an article contributer to Entrepeneur.com and he put an amazing article together about 5 copywriting hacks to give your business a boost. A must read.
Having incredible copy is one of the fastest ways to increase your conversion rates and sales, yet so many companies are terrible at it.
Recently, I decided to improve my copywriting skills, so I talked to my friend Neville Medhora, who is a copywriter. The reason I trust his judgement over others is that besides being the most popular copywriter I know, he actually does client work four days out of the week. He rewrites copy every day, then sees it in action through every industry (online, offline, ecommerce stores, software-as-a-service businesses, etc).
# 8. The Click Is A Lie
Soren Ryherd at Search Engine Land has put a wonderful piece together on the click is a lie. This is a must read:
We all track performance of our digital campaigns. In fact, we’re swimming in tracking data telling us about clicks, conversions, channel performance and more. This is how we do marketing in the 21st century.
The problem is that our data is lying to us.
It’s a lie of omission, and it’s not the fault of the tracking tools we use. But before you throw out your data, let’s talk about what’s going on. The problem isn’t the data, it’s that users interact with different types of advertising in radically different ways that our tools were not built to report on.
So there we have our “Top 8 Of What’s Trending In Digital Marketing”
All authors that we have referenced in this post are Industry thought leaders and experts in their fields. They provide us on a daily basis with information that in current and trending in the Digital Marketing world.