what is click funnels

What is Click Funnes? Let me explain, if you are operating any type of online business or website that is dedicated to collecting and converting online leads, then you will understand the importance of using high converting lead pages. But, do you what is Click Funnels, more importantly, do you know how Click Funnels can substantially help your business growth and revenue income?

Most of us are obsessed with landing pages because of their usefulness and surging popularity. However, today we are going to take a dive into a type of landing page product known as Click Funnels. We have been using it for more than 1 month on a project of ours, and we are beginning to think of it as a lead page on steroids.

However, the picture is not all rosy and ClickFunnels is far from perfect, and we are going to discuss how we have been using it and how it compares to SamCart and Leadpages. We will discuss the benefits and downsides of this product so that you can make an informed decision regarding whether this product is right for your business.

What is Click Funnels?

Click Funnels has now grown and evolved to a fairly mature service status. It was created by Russell Brunson along with his team. It has been up and running for over 5 years. In contrast to its competitors that enable you to come up with single standalone pages, Click Funnels entails developing different kinds of marketing funnels.

A funnel can be described as a set of pages website visitors go through to achieve a specific goal. The example of this could be a Lead Capture Funnel, which may comprise of two pages that collect visitor email addresses and then transmit them to a Thank you page, which is what the visitors use when signing up.

On the other hand, you could have more complicated sales funnels that are composed of multiple pages that aim at selling to your visitors through each step of that funnel. You can use Click Funnels to easily develop:

Lead Capture or Opt-in Funnels – These are used for capturing your visitors’ email addresses and for growing your mailing list.

Sales Page Funnels – These are created for selling products and services to your customers, with the additional capability of adding any potential down-sell or up-sell options to your sales process.

Webinar Funnels – These are very useful for assisting individuals who intend to register for your webinars.

Membership Sites – These are used for generating a regular income stream by developing a full blown membership website.

Click Funnels come with their own unique and distinctive group of templates for the entire various funnel types it enables you to develop. Or you also have the option of starting from scratch and building pages using the Click Funnels editor. This editing feature of Click Funnels is what really sets it apart from its competitors. It allows you to easily come up with and blend together various pages that make up your funnel complete through the use of an easy click and point interface.

Moreover, you don’t have to learn any coding and really anyone can use it with ease and comfort to whip up something good. With Click Funnels everything is live, so all your design changes can be seen in real-time. This product also offers you a great degree of flexibility in developing your pages. For instance, you can easily juggle various elements by placing them where you need them to be – a feature that is not available on Lead pages editor.

Using Click Funnels for the First Time

We were very impressed by the onboarding process used by Click Funnels. They have done a very smart thing where they provide you a Click Funnels t-shirt free cost just for watching the introductory training lessons in the form of videos. It usually takes only about 10 minutes, and these training videos do a good job of giving you a thorough overview of how Click Funnels works.

Developing your initial funnel is relatively simple. When you click the Add Funnels button you are directed to a screen on the website, which shows the different funnel types that are available. In case you are not clear with the functionality of each funnel, there is a video you can watch explaining how it works. Now you can choose the funnel you think is most suitable and click the Create Funnel button. Next, you will have to give a name to your funnel. When this is done, Click Funnels will come up with a group of pages for you that will be based on the funnel you have opted for.

For each page that you have developed in your funnel, you can choose from a wide variety of templates. All templates have a professional design and there is an excellent selection you can choose from. In addition, more templates are being added all the time. If you do not find a template that satisfies your existing vision, we have discovered that it is just as simple to start fresh. You can achieve this by selecting any template you like and then quickly delete the sections on the page you don’t find useful.

The fundamental and core building block of a typical Click Funnels page is its section. A typical funnel usually has a header section, content section and finally a footer section. A long-winded sales page may have an additional section for highlighting particular features or a section developed especially for testimonials.

Click Funnels is a very flexible product that supports a myriad of designs types. Each Section is then sub divided into column rows. You have the luxury of picking from a 1 column to up to 6 columns. And in each column, you can insert various Click Funnels components. Basic widget elements are Headline, Text, Image, Button, video elements and input forms. But you can make use of more advanced features such as like:

  • SMS Signup
  • Pricing Table
  • Video Unlocker
  • FAQ Blocks
  • Countdown Timers
  • Custom HTML
  • Survey
  • Facebook comments

As you click on any section, element or row, it will be highlighted for you and clicking slide is located in the context editor on the right-hand side where you will be able to change its properties. Background margins, colors, alignment and fonts can all be customized along with element specific features such as a particular image address for the Image component.

Once you get the hang of it, it is simple and intuitive to use and packed with loads of features. The editing feature has amazed us because it strikes a perfect balance between ease of use and flexibility. If you are looking to sell a product, your best option would be to integrate it with a payment processor. Click Funnels can be supplemented with ClickBank, Infusion Soft, and Backpack CRM.

In case you do not use any of the above services, we would recommend using Stripe for integration, as it is free for both signup and use. We have tested Stripe with Click Funnels and have reached a consensus that it is a simple means of receiving credit card payments. Once you have linked your Click Funnels account with Stripe, whenever your customers go to the Order Page form on the funnel, the payments will be automatically collected from your customer.


Click Funnels not only assists you in creating different pages in your sales funnel, it also helps you in tracking how every single page in your funnel performs. You will find in real time the number of people who have visited each of the pages in your funnel, how many of them clicked on the next button on the page as well as the conversion rate. This information is displayed at the top of the page. This information is supplemented by a graph which shows your stats over a given time period.

Split testing is another useful feature that is built into Click Funnels, which is important for you if you intend to optimize or improve the conversion rate of your funnels. Clicking on the Split Test tab will reveal the stats of your current split tests. You also have a button that allows you to create a New Split Test. New split tests are easy to set up, and the ideal way of setting them up is to replicate a current page and tweak it.

However, Click Funnels lacks a few of the advanced split testing features that are implemented in other similar products, such as Thrive Leads. For instance, there is no way of automatically rotating your split tests.


The Actionetics feature in Click Funnels aims to replace your favorite email service provider. Using this feature, you will be able to view everyone who has opted to be on your list via the Click Funnels Contact Profiles page. An excellent aspect of this feature is that all of your leads are assigned an Action Score, which depends on various factors, such as frequency, social scores, and monetary values. Concisely it gives you a good idea of which leads are more likely to purchase your products or services.

You can use this feature for sending email broadcasts, and the email builder feature enables you to design good looking and effective emails. Moreover, Action Funnels is a good way of developing auto-responders, which have a few marketing automation features. Although a few of its features are quite interesting and worth experimenting with, Actionetics still may not be able to compete with a full-fledged email service provider, such as Drip, Active Campaignor Convert Kit.


One of the finest ways of boosting your sales is to have an excellent affiliate program that can attract top affiliates. This is where the Backpack feature comes into play. It is a full-fledged affiliate platform for Click Funnels that can be attached to any of your various funnels.

With Backpack, you can add a variety of things for affiliates for promoting your product or service including, email swipe copy, affiliate links, and banner ads. You also have the option of setting up your affiliate payouts and view and monitor how well your affiliates are performing. Moreover, there is some good support for second level commissions, which is an immensely powerful incentive.


Over time, Click Funnels pricing plans have evolved considerably. When the service began, it had three different pricing tiers, which have now been reduced to two. The cheapest plan will cost you $97 per month. If you go for this plan, you will get access to all funnel creation tools but you can create only 20 funnels with 100 pages. The downside is you will not have access to Backpack and Actionetics if you go for this plan.

But in saying that they do offer a 14 day free trial, and it is worth checking out.

To get carte blanche access, you will have to select the Etison Suite plan. It has everything, including Backpack and Actionetics. You will also enjoy the option of developing unlimited funnels, pages and have unlimited visitors. However, you should be ready to dole out some serious cash as this package costs $297 per month, which, for most people, is quite steep. Both of these plans have a fourteen-day trial period that is absolutely free, allowing you to test the product before you commit to a decision.

Click Funnels Pros

Here is a list of some of the awesome features that make this product worth purchasing:

  • It is simple to develop and complete funnel workflows
  • Editor feature strikes a good balance between flexibility and ease of use
  • The product can be easily integrated with most email and payment providers
  • Offers aesthetically appealing templates for different types of funnels
  • Ongoing weekly webinars along with great training materials
  • New features are being added on a consistent basis
  • 2-tier affiliate program
  • Offers a 2-week free trial

Click Funnels Cons

Here are some drawbacks of this product:

  • It is expensive compared to other products, especially the Etison plan.
  • The standard plan restricts the number of pages, funnels, and visitors.
  • There are loads of things to learn, and the learning can curve steep.
  • Split testing is rudimentary and basic.

Final Thoughts

Whether or not this product will be able to entice you will depend heavily on the precise needs of your business. If you are happy with steep learning curve, need an all-in-one solution for selling your products or services, and want to customize your funnels, you should give it a shot. I personally recommend it, and know we have had great success. Not to mention an increase in our leads, conversions and business revenue.

Click Funnels also offers a great Boot Camp Program which I have completed and found it very educational.

So my recommendation is to give it a go or at least take advantage of their 14-day free trial.

What Is Click Funnels